MUMBAI, INDIA, OCTOBER 3, 2019: Basketball fans and music lovers throughout India have something to celebrate. Today, HARMAN announced that JBL will elevate the in-game experience, as a partner of the league’s first NBA India Games.

The Sacramento Kings and Indiana Pacers will make their debut in India with two exhibition games at NSCI, Mumbai on October 4th and 5th, marking the first games that teams from a North American sports league will play in India. To help pump up this exciting milestone even further, JBL global brand ambassador and international star Priyanka Chopra Jonas will attend the games to cheer on the teams, showing her support for JBL and the first NBA games in India. HARMAN President and CEO Dinesh Paliwal will also be a panel speaker at the first-ever NBA India Innovation Summit at the Four Seasons Hotel on October 4th.

Since the beginning of JBL's relationship with the NBA, the brand has power the amazing sounds of some of the lague's most exciting matches. JBL is now proud to extend this relationship to give Indian fans an opportunity to witness the historic game.

“JBL and the NBA intersect flawlessly at the heart of music, sports, technology and culture,” said Ralph Santana, Chief Marketing Officer, HARMAN. “JBL audio powers 50% of professional basketball arenas in the US, and we are proud to now amplify the game experience for fans in India. Through these partnerships and our ambassadors, we are bringing sports fans in India closer to their favorite teams.”

JBL boasts some of the biggest and most popular names in the game as brand partners and ambassadors. This impressive roster includes the Kia NBA Most Valuable Player and fan favorite Giannis Antetokounmpo, two-time NBA All-Star Andre Drummond, three-time NBA All-Star Kemba Walker and Hall of Famer Shaquille O’Neal, among others.



JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 70 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.


HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading audio brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 33,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

For more information contact:

Jasleen Makker

HARMAN Corporate Communications

+91- 9972326326

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